How Assignment In Need launched their reimagined global brand
CRM Development | Website Development | SEO Services | App Development
Services We Offered :
About The Client
Assignment In Need is a UK-based academic writing and support service helping students at undergraduate, postgraduate, and doctoral levels. Serving over 30,000 students globally, the platform connects learners with a network of more than 3,000 verified PhD-level writers across a broad range of disciplines.
Technology Stack
Challenges
The website had no centralised CRM, causing student enquiries to go untracked and leading to significant lead leakage.
Order management relied on manual spreadsheets and disconnected tools, resulting in frequent errors.
There was no automated follow-up system for abandoned orders or returning students.
The existing website was slow, outdated, and not optimised for mobile.
The website ranked poorly on Google due to technical SEO issues.
Key Implementation
CRM Development: Built a custom CRM with automated lead capture, order pipeline tracking, and role-based access control.
Website Redesign: Delivered a modern, mobile-first website with optimised service pages.
Technical SEO: Fixed duplicate content, broken links, and implemented structured data.
Content & SEO: Optimised all pages with proper meta tags and launched a long-form content strategy.
Results & Outcomes
Organic traffic increased by over 80% within six months.
Lead response time reduced from 4 hours to under 15 minutes.
Checkout drop-offs decreased by 44%.
Average session duration increased by 77%.
Administrative workload reduced by over 60%.
UI / UX snapshots
