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Assignment In Need

Assignment In Need

About The Client

Assignment In Need is a UK-based academic writing and support service helping students at undergraduate, postgraduate, and doctoral levels. Serving over 30,000 students globally, the platform connects learners with a network of more than 3,000 verified PhD-level writers across a broad range of disciplines. The company offers essay writing, coursework assistance, dissertation support, and more, all aligned with UK university standards. With a 4.4-star rating from over 5,100 reviews, Assignment In Need is recognised for quality, confidentiality, and on-time delivery.

Challenges

  • The website had no centralised CRM, causing student enquiries to go untracked and leading to significant lead leakage and missed business opportunities.
  • Order management relied on manual spreadsheets and disconnected tools, resulting in frequent errors, miscommunication, and delayed deliveries.
  • There was no automated follow-up system for abandoned orders or returning students, limiting customer retention and repeat revenue.
  • The existing website was slow, outdated, and not optimised for mobile, creating a poor user experience and high bounce rates.
  • The order placement process was long and confusing, causing users to drop off before completing purchases.
  • The website ranked poorly on Google due to technical SEO issues such as duplicate content, broken links, and missing meta tags.
  • There was no content or link-building strategy, resulting in weak domain authority and low organic visibility.

Our Approach

  • Conducted a full discovery audit covering website performance, CRM workflows, competitors, and keyword opportunities to build a data-driven roadmap.
  • Developed a custom CRM architecture mapping the complete workflow from inquiry to order delivery and post-service engagement.
  • Designed mobile-first UX wireframes focused on reducing friction and improving conversion rates.
  • Built a keyword strategy targeting 150+ high-intent search terms segmented by services, academic levels, and UK geography.
  • Executed development and SEO in parallel agile sprints with weekly tracking and optimisation.
  • Conducted cross-device QA testing including performance, UX flows, and CRM integration.
  • Set up continuous monitoring including analytics, rank tracking, and ongoing SEO optimisation.

Key Implementation

  • CRM Development: Built a custom CRM with automated lead capture, order pipeline tracking, intelligent writer assignment, and role-based access control.
  • Automated Follow-Ups: Implemented email and SMS automation for abandoned orders, revisions, and re-engagement campaigns, reducing manual effort by over 60%.
  • Website Redesign: Delivered a modern, mobile-first website with optimised service pages and a simplified three-step order process with live pricing.
  • Trust & Conversion: Integrated live chat, WhatsApp chat, review systems, writer profiles, and a pricing calculator to boost credibility.
  • Technical SEO: Fixed duplicate content, broken links, crawl errors, and implemented structured data using Schema.org.
  • Content & SEO: Optimised all pages with proper meta tags and launched a long-form content strategy targeting long-tail keywords.
  • Link Building & Analytics: Executed white-hat backlink campaigns and implemented Google Analytics 4 and Search Console for performance tracking.

Results & Outcomes

  • Organic traffic increased by over 80% within six months, with 40+ keywords ranking on the first page of Google UK.
  • Lead response time reduced from 4 hours to under 15 minutes through CRM automation.
  • Checkout drop-offs decreased by 44%, increasing completed orders and revenue.
  • Average session duration increased by 77%, reflecting improved UX and content relevance.
  • Administrative workload reduced by over 60% through CRM automation and streamlined processes.
  • Domain authority improved significantly through consistent link-building efforts.
  • Repeat customer rates increased due to automated re-engagement campaigns.

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