Aloe Naturals

About the Client

Aloe Naturals is a Switzerland-based luxury skincare brand specialising in aloe-vera-based cosmetic and wellness products. The brand combines natural ingredients with scientific innovation to create high-performance skincare solutions. Aloe Naturals partnered with us to elevate their digital presence through a premium website redesign and targeted advertising campaigns that reflect their luxury positioning and drive direct online sales.

Our Challenges

• The existing website design was outdated, lacked premium appeal, and failed to capture the brand’s luxurious, nature-driven image.
• Poor mobile optimisation and a complex checkout flow were leading to high cart-abandonment rates.
• Payment gateway reliability issues reduced customer trust and completion rates during checkout.
• Absence of tracking infrastructure (no pixels or conversion tracking) made it difficult to evaluate ad performance.
• Previous advertising efforts lacked clear audience segmentation and conversion-focused strategy, resulting in wasted ad spend.

Our Solution

• We redesigned the website with a clean, modern layout that better reflected Aloe Naturals’ premium and nature-inspired image.
• The new platform was made fully mobile-responsive, ensuring fast, seamless performance across all devices.
• A secure, simplified payment gateway with SSL and fraud protection was integrated to improve checkout trust.
• GA4 and Meta Pixel were set up for detailed tracking of conversions, user behaviour, and ad performance.
• Targeted ad campaigns for skincare and luxury audiences were launched to boost engagement and conversions.
• Regular performance analysis and campaign optimisation helped increase CTR, lower costs, and maximise ROI.

Key Implementation Steps

1. Conducted a comprehensive digital audit to understand user journey, performance bottlenecks, and design inconsistencies.
2. Designed and developed a new high-performance e-commerce website with improved navigation, visuals, and checkout flow.
3. Set up analytics and tracking tools for precise performance monitoring and decision-making.
4. Crafted data-driven ad campaigns with creative storytelling aligned to Aloe Naturals’ brand tone.
5. Monitored performance metrics, optimised campaigns weekly, and generated actionable reports for continuous growth.

Results & Impact

• Page load speed improved by 58% , leading to a smoother user experience and lower bounce rates.
• The site achieved a 90% mobile-optimised score , ensuring perfect usability across all major devices.
• Checkout completion rates increased by 42% following the redesign and secure payment integration.
• Ad CTR grew by 37% , driven by refined targeting and high-performing creatives. Overall conversion rates rose by 48% within the first two months of campaign optimisation. Revenue saw a 35% increase in the first quarter after the website revamp and campaign rollout.
• Cost per acquisition dropped by 28% , significantly improving ad efficiency and overall ROI.