Yellow Sapphire

About the Client

Yellow Sapphire Visa & Education Consultants is a Ludhiana-based consultancy specialising in study-abroad and immigration services. They provide end-to-end support, including visa processing, counselling, English-language test preparation (IELTS/PTE,) and overseas admission guidance. Their Instagram profile underscores a commitment to simplifying the visa journey for students.

Our Challenges

• The brand’s social media, particularly its Instagram account, required consistent branding, content cadence, and audience engagement to reflect its professional service offering more strongly.
• Their local listing on Google Maps/Google My Business (GMB) lacked optimised posts, timely updates, and proactive engagement to convert local searches into enquiries.
• There was low visibility of their success stories, student testimonials, and location-based calls-to-action that could build local credibility and drive walk-in or contact-based leads.
• No structured social-media calendar or integrated local listing update schedule was in place, meaning opportunities for consistent local-SEO and social proof were being under-leveraged.

Our Solution

• Full optimisation of the GMB listing: updated business information, high-quality imagery, service categories, regular Google posts (offers, testimonials, student success).
• Structured Instagram content strategy: monthly calendar with posts for student success stories, visa tips, behind-the-scenes, location-proof (Ludhiana), and timely call-to-actions (contact/visit).
• Integration of local and social channels: leveraging Instagram posts to boost location credibility (e.g., “Above passport office, Link Road, Ludhiana”) and GMB posts to reinforce social proof from Instagram.
• Visual branding upgrade: consistent use of the brand’s colour palette, stylistic templates for posts, and localised imagery to emphasise trust and local presence.
• Performance tracking: measurement of engagement (likes, comments, shares), local listing views, direction requests/calls via GMB, and enquiry form submissions to monitor which content types converted.

Key Implementation Steps

1. Conducted an audit of existing social-media account (Instagram) and the GMB listing to map content gaps, listing inconsistencies, and engagement drop-offs.
2. Updated the GMB profile with the correct address, business hours, service list, and uploaded a series of high-resolution images showing the office and student engagements.
3. Created a 30-day content calendar for Instagram: planning posts 4-5 per week (student success, visa tips, FAQs, team introductions, location highlights) plus Instagram Stories to boost reach.
4. Launched a weekly GMB post schedule: service highlight one week, student testimonial next week, special offer following week, etc., to maintain listing freshness and local search relevance.
5. Monitored key metrics weekly: IG engagement rates (likes/comments), follower growth, GMB listing views and actions (calls, direction requests), and new enquiries sourced via social or listing.
6. Based on the data, refined content themes: emphasised posts with the highest engagement (student result videos, testimonials) and scaled up similar content formats.

Results & Impact

• GMB engagement increased by 65%, with noticeable growth in direction requests, phone calls, and local search visibility after regular updates and optimised posts.
• Instagram performance improved by 70%, with higher follower growth, stronger post interactions, and better audience retention due to consistent, branded content.
• The combined social media and GMB strategy led to a 55% rise in local visibility across Ludhiana-based searches, helping the brand capture more student enquiries.
• Customer trust and lead generation grew by 60% , driven by authentic student success stories and testimonials shared across social channels.
• Overall, the campaign achieved a 50% improvement in lead conversions from social and local listings, establishing a robust foundation for Yellow Sapphire’s digital-first local marketing strategy.