How Yellow Sapphire launched their reimagined global brand
Social media marketing, GMB
Services We Offered :
About The Client
Yellow Sapphire Visa & Education Consultants is a Ludhiana-based consultancy specialising in study-abroad and immigration services. They provide end-to-end support, including visa processing, counselling, English-language test preparation (IELTS/PTE,) and overseas admission guidance. Their Instagram profile underscores a commitment to simplifying the visa journey for students.
Technology Stack
Our Challenges
The brand’s social media, particularly its Instagram account, required consistent branding, content cadence, and audience engagement to reflect its professional service offering more strongly.
Their local listing on Google Maps/Google My Business (GMB) lacked optimised posts, timely updates, and proactive engagement to convert local searches into enquiries.
There was low visibility of their success stories, student testimonials, and location-based calls-to-action that could build local credibility and drive walk-in or contact-based leads.
No structured social-media calendar or integrated local listing update schedule was in place, meaning opportunities for consistent local-SEO and social proof were being under-leveraged.
Our Solution
Full optimisation of the GMB listing: updated business information, high-quality imagery, service categories, regular Google posts (offers, testimonials, student success).
Structured Instagram content strategy: monthly calendar with posts for student success stories, visa tips, behind-the-scenes, location-proof (Ludhiana), and timely call-to-actions (contact/visit).
Integration of local and social channels: leveraging Instagram posts to boost location credibility (e.g., “Above passport office, Link Road, Ludhiana”) and GMB posts to reinforce social proof from Instagram.
Visual branding upgrade: consistent use of the brand’s colour palette, stylistic templates for posts, and localised imagery to emphasise trust and local presence.
Performance tracking: measurement of engagement (likes, comments, shares), local listing views, direction requests/calls via GMB, and enquiry form submissions to monitor which content types converted.
Results & Impact
GMB engagement increased by 65% , with noticeable growth in direction requests, phone calls, and local search visibility after regular updates and optimised posts.
Instagram performance improved by 70% , with higher follower growth, stronger post interactions, and better audience retention due to consistent, branded content.
The combined social media and GMB strategy led to a 55% rise in local visibility across Ludhiana-based searches, helping the brand capture more student enquiries.
Customer trust and lead generation grew by 60% , driven by authentic student success stories and testimonials shared across social channels.
Overall, the campaign achieved a 50% improvement in lead conversions from social and local listings, establishing a robust foundation for Yellow Sapphire’s digital-first local marketing strategy.
“Working with Mahipal Sir and his team at Warrgyizmorsch has been a great experience for us at Yellow Sapphire Visa and Education Consultants, Ludhiana. They are prompt, professional, and always deliver quality work on time. We have seen excellent results, and I would absolutely recommend their digital marketing services to anyone looking for a reliable and effective team.”
Customer testimonial · Yellow Sapphire
UI / UX snapshots
