WTS Visa

About the Client

WTS Visa is a leading India-based consultancy specialising in student visa and immigration services. The brand provides end-to-end support for study abroad aspirants, including university applications, visa processing, accommodation assistance, and travel arrangements. With over 12 years of experience and thousands of successful placements, WTS Visa partnered with us to enhance their digital presence, streamline their website, and run targeted advertising campaigns to attract and convert prospective students across India.

Our Challenges

• The existing website lacked modern design elements and did not fully represent the brand’s professional image.
• Navigation and mobile usability were poor, leading to high drop-offs during enquiry and registration processes.
• The payment and application submission system needed improvement for a smoother user experience.
• There was no structured tracking setup, making it difficult to measure campaign effectiveness or capture leads efficiently.
• Previous advertising campaigns were untargeted and lacked performance monitoring, resulting in lower engagement and conversions.

Our Solution

• We redesigned the website with a modern, professional interface that aligned with WTS Visa’s credibility and expertise. The new platform offered seamless navigation and full mobile responsiveness, ensuring users could easily explore services and submit enquiries.
• A secure, optimised application and payment system was implemented to enhance trust and simplify processes for students.
• Advanced tracking tools, including event-based analytics and pixel integration, were set up to monitor user interactions and campaign performance accurately.
• A fully dynamic WTS CRM was integrated, allowing the client to manage leads efficiently, track user activity, and modify routes, menus, and data modules in real time.
• This ensured complete control over lead status, performance tracking, and user accountability.
• Targeted advertising campaigns were launched focusing on students seeking higher education abroad, optimising creatives and audience segments to drive engagement and increase enquiry submissions.
• Continuous performance monitoring and campaign optimisation were carried out to improve click-through rates, lead quality, and overall return on investment.

Key Implementation Steps

1. Conducted a full digital audit to understand user flow, drop-offs, and site performance issues.
2. Rebuilt the website with improved visuals, navigation, and mobile responsiveness.
3. Integrated secure application forms and payment systems to streamline student interactions.
4. Implemented advanced CRM and analytics tracking to capture leads, monitor user activity, and ensure transparent performance management.
5. Launched targeted ad campaigns with ongoing optimisation based on performance metrics.

Results & Impact

• Website load speed improved significantly, creating a smoother browsing experience and reducing drop-offs.
• Mobile responsiveness reached full optimisation, enabling seamless access for students on all devices.
• Enquiry form submissions increased by over 40% after the new design and system enhancements.
• The new WTS CRM enabled efficient lead tracking, transparent user activity monitoring, and smoother internal management.
• Targeted ad campaigns led to a 35% rise in engagement and a 45% increase in high-quality leads.
• Overall, WTS Visa saw a 30% growth in conversions and improved ROI through better targeting, tracking, and streamlined user experience.