How United Tree launched their reimagined global brand
Social media marketing, GMB
Services We Offered :
About The Client
United Tree Lifestyle is a men’s fashion brand based in Jodhpur, Rajasthan, positioned around stylish and comfortable wardrobe essentials for a young, trend-aware audience. Their Instagram profile describes their tagline as: “Apna style – Apni vibe.” with a focus on modern aesthetics, everyday fit and visual appeal, United Tree Lifestyle engages a dynamic base of Instagram followers and physical store visitors. They aimed to amplify their local and social-media presence to drive traffic, engagement and conversions.
Technology Stack
Our Challenges
The brand had a visible Instagram presence but lacked a defined social media strategy, resulting in inconsistent posting and limited audience engagement.
Google My Business (GMB) listing was under-optimised with incomplete information, irregular updates, and low-quality visuals, reducing local visibility and customer interactions.
There was no structured link between social media activity and local search optimisation, causing missed opportunities for local leads and store visits.
Visual identity across platforms was not cohesive, weakening overall brand perception and recall among target audiences.
Content lacked a conversion-oriented approach - while reach existed, it was not translating effectively into customer engagement or store enquiries.
Our Solution
Implemented a comprehensive social media marketing and GMB optimisation strategy designed to enhance brand visibility, engagement, and lead generation.
Fully optimised the GMB profile , including updated business details, high-resolution images, category refinement, and keyword-focused business descriptions.
Designed a monthly content calendar for Instagram to ensure consistent posting - covering lifestyle content, product showcases, customer highlights, and local store promotions.
Enhanced visual branding with consistent templates, typography, and colour palette to strengthen brand recognition across social and local platforms.
Monitored analytics from both platforms - tracking engagement, reach, follower growth, and listing interactions - to refine content strategy based on performance insights.
Results & Impact
GMB listing interactions increased by approximately 60% , with significant growth in direction requests, phone enquiries and local store visit leads thanks to the enhanced listing and local posts.
Instagram engagement grew by around +70% , as evidenced by higher follower growth, increased post interactions and stronger story view-rates due to the consistent, on-brand content strategy.
The combined social media and local listing approach led to a 55% uplift in local visibility , improving top-of-mind awareness among prospective customers in Jodhpur.
Lead generation and trust improved by about 65% , driven by lifestyle-oriented content, customer stories and store-visit visuals that reinforced authenticity and brand connection.
Overall, the project delivered a 50% boost in store-related enquiries and foot-traffic conversions , establishing a solid digital foundation for United Tree Lifestyle’s ongoing growth.
UI / UX snapshots
