United Tree
About the Client
United Tree Lifestyle is a men’s fashion brand based in Jodhpur, Rajasthan, positioned around stylish and comfortable wardrobe essentials for a young, trend-aware audience. Their Instagram profile describes their tagline as: “Apna style – Apni vibe.” with a focus on modern aesthetics, everyday fit and visual appeal, United Tree Lifestyle engages a dynamic base of Instagram followers and physical store visitors. They aimed to amplify their local and social-media presence to drive traffic, engagement and conversions.
Our Challenges
- The brand had a visible Instagram presence but lacked a defined social media strategy, resulting in inconsistent posting and limited audience engagement.
- Google My Business (GMB) listing was under-optimised with incomplete information, irregular updates, and low-quality visuals, reducing local visibility and customer interactions.
- There was no structured link between social media activity and local search optimisation, causing missed opportunities for local leads and store visits.
- Visual identity across platforms was not cohesive, weakening overall brand perception and recall among target audiences.
- Content lacked a conversion-oriented approach - while reach existed, it was not translating effectively into customer engagement or store enquiries.
Our Solution
- Implemented a comprehensive social media marketing and GMB optimisation strategy designed to enhance brand visibility, engagement, and lead generation.
- Fully optimised the GMB profile, including updated business details, high-resolution images, category refinement, and keyword-focused business descriptions.
- Designed a monthly content calendar for Instagram to ensure consistent posting - covering lifestyle content, product showcases, customer highlights, and local store promotions.
- Enhanced visual branding with consistent templates, typography, and colour palette to strengthen brand recognition across social and local platforms.
- Monitored analytics from both platforms - tracking engagement, reach, follower growth, and listing interactions - to refine content strategy based on performance insights.
Key Implementation Steps
- Conducted an audit of United Tree Lifestyle’s Instagram presence and GMB listing to identify content gaps, listing inconsistencies, and under-utilised opportunities.
- Updated GMB profile: verified business information, uploaded recent high-resolution images of the store, products and team, and established a routine for posting at least twice a month with offers or event updates.
- Designed a 4-week content calendar for Instagram: 3-4 in-feed posts per week (product highlights, lifestyle content, customer stories) plus 2–3 stories per week showing store events, new arrivals and behind-the-scenes.
- Developed branded visual templates for Instagram and GMB posts to maintain consistent aesthetics and brand messaging across all channels.
- Monitored engagement metrics weekly: new followers, post likes & comments, story views, GMB listing views, direction/phone requests; identified top-performing content types and scaled those formats.
Results & Impact
- GMB listing interactions increased by approximately 60% , with significant growth in direction requests, phone enquiries and local store visit leads thanks to the enhanced listing and local posts.
- Instagram engagement grew by around +70% , as evidenced by higher follower growth, increased post interactions and stronger story view-rates due to the consistent, on-brand content strategy.
- The combined social media and local listing approach led to a 55% uplift in local visibility, improving top-of-mind awareness among prospective customers in Jodhpur.
- Lead generation and trust improved by about 65% , driven by lifestyle-oriented content, customer stories and store-visit visuals that reinforced authenticity and brand connection.
- Overall, the project delivered a 50% boost in store-related enquiries and foot-traffic conversions , establishing a solid digital foundation for United Tree Lifestyle’s ongoing growth.