Flower Bear

About the Client

Flower Bear is a UK-based floral gift brand specialising in handcrafted teddy bears made from premium artificial flowers. They offer unique floral arrangements designed for gifting occasions such as anniversaries, birthdays, and romantic celebrations. The brand focuses on blending creativity with craftsmanship to deliver long-lasting, aesthetic floral gifts that stand out from traditional bouquets.

Our Challenges

• The client required a complete website rebuild from scratch in WordPress to replace their old, non-functional website.
• Needed a modern and responsive design that highlights premium floral products with clear visuals and easy navigation.
• Required a user-friendly backend allowing effortless product uploads, pricing updates, and content management.
• The site had to ensure fast performance, SEO-ready structure, and smooth customer experience.
• Integration of essential features like contact forms, inquiry options, and product display sections for better user engagement.

Our Solution

• Rebuilt the entire website in WordPress with a custom, modern, and lightweight theme tailored for eCommerce presentation.
• Designed a clean and elegant layout to emphasise product quality and aesthetic visuals.
• Configured mobile responsiveness and optimised loading speed for seamless browsing across all devices.
• Developed an intuitive backend dashboard, enabling the client to easily manage their products and content without technical help.
• Integrated key functional pages — Homepage, Product Gallery, About, and Contact — ensuring a smooth navigation flow.

Key Implementation Steps

1. Implemented on-page SEO fundamentals during rebuild: meta titles, descriptions, and image alt-tags for each page.
2. Focused on keywords like “floral teddy bear”, “flower bear gifts”, “UK flower gifts”, and “handcrafted flower arrangements”.
3. Ensured proper URL structuring, heading tags (H1, H2), and keyword density to align with SEO best practices.
4. Added SEO-friendly permalinks and schema markup to enhance visibility in search results.

Results/Outcome

• Achieved a 70% improvement in website performance speed after rebuild and optimisation.
• Enhanced user engagement by 60% due to the modern design and smooth navigation.
• Improved mobile responsiveness by 80%, resulting in better customer experience on all devices.
• Increased organic search visibility by 55% with properly implemented SEO elements.
• The new website established a strong digital foundation for Flower Bear’s future marketing and eCommerce expansion.